With new tools for making videos and a growing number of online platforms to advertise on, what has never been easy is now become more complex with new trends and technological changes. Don't worry, if you are ready to control video marketing for your company, you have come to the right place
We will explore industry best practices, the compilation of a successful marketing video, the best place to post and share, research and more. With easy-to-implement tips and tricks scattered everywhere, you can walk away knowing that your online videos are set to greatness. If you think you know some topics more than others, go ahead and use this index to move on to the sections you need the most!
Although video marketing itself has been around for nearly as long as on the social media channels on which they advertise, many companies are still not familiar with best practices to make this once exclusive ad form work for every business owner and marketer. Don't be afraid if this is new, you joined the video revolution just in time. As you can see, the video trend is here for the long term and it is worth investing the time now to learn how to integrate video marketing into your larger strategy and use it for years.
• About 50% of all internet users search for videos about a product or service before they make a purchase decision (Google)
• 73% of marketers said they would make MORE marketing videos if time, budget and other resources were not an obstacle. (Buffer)
• The number of companies that use online video, especially on the landing pages of their website, has increased by more than 10% in the past year alone (Impact)
It is clear that video marketing is growing. It is also clear that both marketers and consumers want more. What may not be clear is how easy and effective video marketing can be for companies of all sizes. Hopefully, 73% of marketers read this because they are about to discover why a lack of time, budget or other resources does not have to slow down your growth in video marketing!
Video marketing for companies is not something you 'just do'. The first step is to make a plan and incorporate it into your overall online marketing strategy so that your efforts have real potential. So what does a video marketing plan look like? Start by considering your output. How many marketing videos are you planning to make? Take your frequency into account. How often do you want to post them? Do you use advertisements? Where do you show those ads? What is your advertising budget? We know that these are many questions that you have to ask yourself, but that's why you make a plan. With this plan you get more insight into these details and you get an idea of what works with your schedule and what is possible. That is progress, with a capital P.
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